Core Digital Marketing Strategies
A. Search Engine Optimization (SEO)
Goal: Rank your website on Google without paying for ads.
Key methods:
Keyword research (what people search)
On-page SEO (titles, headings, content qualit
Technical SEO (speed, mobile-friendly, indexing)
Backlinks (other sites linking to you)
Best for: Long-term traffic and brand trust.
B. Social Media Marketing
Platforms to focus on:
Instagram & Facebook → local business, products
ouTube → tutorials, education, reviLinkedIn → professional services, B2B
WhatsApp → direct customer communication
Winning tactics:
Short-form videos (Reels, Shorts)
Consistent posting schedule
Community engagement (comments, DMs, po
C. Content Marketing
Create useful content to attract customers:
Blog posts
Videos
nfographics
Guides / PDFs
D. Paid Advertising (Performance Marketing)
Fastest way to get leads/sales.
Main channels:
Google Ads (search + display)
Facebook/Instagram ads
YouTube ads
CPC (cost per click)
E. Email & WhatsApp Marketing
Still one of the highest ROI channels.
Use for:
Offers & discounts
New product updates
Customer retention
Automated follow-ups
2️⃣ Advanced Strategies (2026 Trends)
🔥 AI-Powered Marketing
AI ad creatives
Chatbots for customer support
Personalized recommendations
Automated email campaigns
🎥 Short-Form Video Dominance
Reels, Shorts, TikTok-style content → highest reach.
🛍️ Social Commerce
Selling directly inside:
Instagram Shop
Facebook Marketplace
WhatsApp catalog
📊 Data-Driven Marketing
Track everything:
Website analytics
Conversion funnels
Customer behavior
3️⃣ Simple Digital Marketing Plan (Step-by-Step)
Step 1: Choose niche & target audience
Step 2: Build website or landing page
Step 3: Do SEO basics
Step 4: Start Instagram + YouTube content
Step 5: Run small paid ads (₹300–₹500/day)
Step 6: Collect emails/WhatsApp leads
Step 7: Optimize based on results
4️⃣ Best Strategy for Beginners in India 🇮🇳
Fastest results combination:
nstagram Reels
Local SEO (Google Business Profile)
WhatsApp marketing
Small Facebook ads
his works very well for:
Shops
Freelancers
Coaching